46 THE NAVIGATOR | FEATURE Signed and sealed at the United States Patent and Trademark Office it is, perhaps, the greatest deal in the history of modern American whiskey. Because for the sum of just $245, Joseph J. Magliocco and his brothers John and Nino found themselves the new owners of one of the most storied spirit brands in North America, with a history [see sidebar] dating back more than 250 years. Just one problem. Although they had an iconic brand, they had little else behind it. No recipes. No bottles. No distributors. And certainly, no whiskey. “It was a classic brand that nobody wanted,” says Magliocco. “It seemed a shame to let this historic brand, one of the great American whiskey brands, disappear. So we got to work on restarting it.” Luckily the whiskey zeitgeist was in their favour. AMERICA’S ORIGINAL WHISKEY
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