Rum, Jamaica

Like a memorable tasting, photography captures the essence of the present moment. Our passion for this form of art led us to contact the legendary Magnum agency, a company founded in 1947 by various renowned photographers such as Robert Capa and Henri Cartier Bresson, which today includes some of the best press reporters in the world.

We have set our sights on one of the agency’s former presidents, American photographer Elliot Erwitt, who was born in 1928 in Paris. He is notably famous for the satirical humor found in his work, but also for a humanistic sensibility dear to the spirit of Magnum.

Four of his photographs have been used to illustrate the labels in this exciting inaugural release of the Magnum series, comprising Hampden 2016, Mount Gay 2007, Saint James 2006 and Foursquare 2005. All four are available in 70cl but also in 150cl magnum formats.

The picture on this label has been taken at Coney Island, New York, in 1954.

Hampden Estate is the one distillery in Jamaica still producing with old techniques , with various raw materials, wild fermentations and distilling with iconic double retort pot stills. Hampden is also know for producing a large variety of distillates (marks): with ester content of 500 to 700 gr/ HLPA, has an intense character and it’s one of the most historical and representative rum of the ancient Jamaican style.

Profile: Esther-rich and exuberant.

Nose: Rich and heady. Burnt chocolate, roasted banana, iris, vanilla, mirabelle plum and camphoric notes.

Palate: Firm and powerful. Macerated fruits, vanilla, sugar cane notes, cocoa powder and curry.

Finish: Extended and concentrated. Smoky, earthy notes, empyreumatic, agave and roasted pineapple.